Have you ever had a tough time getting up in the morning to make a protein shake or morning shake to help you get out of bed? Well I have the solution: the ROBOSHAKE 3000. Now you might be asking, what is the ROBOSHAKE 3000 and what the hell does it do? Well the ROBOSHAKE 3000 is a robot that works on its own as an alarm to wake you up and a protein shake or morning shake maker. The RS3000 travels around your house through this new technology developed from Physics graduates at MIT called “Hover Panels.” The “Hover Panels” helps the RS3000 hover above the ground and float gracefully across your floors and up your stairs with ease. Now how will it know which shake I want if I am too tired to get up? The ROBOSHAKE 3000 is developed with voice recognition (don’t worry, you will not be stuck with the slightly demented Siri had put out) that can understand every language in the world, even morning talk when you sound like you’re a star zombie on “The Walking Dead.” The RS3000 has multiple flavors such as: strawberry/banana, banana, peanut butter, chocolate, vanilla, etc.
For this advertisement I decided to take the “Need for Affiliation” appeal approach that Jib Fowles talks about in his article “Advertising’s Fifteen Basic Appeals.” The “Need for Affiliation” appeal according to Fowles is the appeal for people to relate to someone else in some of their unsatisfied wishes. It is also one of the most popular appeals that advertisers use because everybody wants companionship. Along with this appeal, I had decided to use a celebrity approach to my ad because people will be able to relate to him and he knows a lot about healthy shakes and fitness. My celebrity that I am using for my advertisement is Arnold Schwarzenegger, the “King of Fitness.”
Some headlines that I would use for my advertisement would definitely be under the category of Benefit headlines that Bovee et al talked about in “Makin the Pitch in Print Advertising.” Bovee et al stated that “the benefit headline is a statement of the key customer benefit” (Bovee et al 571). One of my headlines might be, “How much time do you waste in morning preparing breakfast or a shake?” and I’ll follow it with “Too much.” above an image of the RS3000 with a finished shake below it. I might also have a slogan for my headline. Something like “Wake up like the Terminator” with Arnold Schwarzenegger drinking a shake below the slogan. Most of our slogans will have to do with things related to Arnold Schwarzenegger because he is our spokesperson and people will be able to relate to him because he is very popular. Other slogans could do with movies he is in and fitness things he is into. The body copy in the ad will have all the beneficial information on the shakes, along with a little background information on the design of the product. It will also have convincing words as to why everybody should buy this product. So yeah, you should buy the ROBOSHAKE 3000. “Let this Robot turn you into a terminator.”
For this advertisement I decided to take the “Need for Affiliation” appeal approach that Jib Fowles talks about in his article “Advertising’s Fifteen Basic Appeals.” The “Need for Affiliation” appeal according to Fowles is the appeal for people to relate to someone else in some of their unsatisfied wishes. It is also one of the most popular appeals that advertisers use because everybody wants companionship. Along with this appeal, I had decided to use a celebrity approach to my ad because people will be able to relate to him and he knows a lot about healthy shakes and fitness. My celebrity that I am using for my advertisement is Arnold Schwarzenegger, the “King of Fitness.”
Some headlines that I would use for my advertisement would definitely be under the category of Benefit headlines that Bovee et al talked about in “Makin the Pitch in Print Advertising.” Bovee et al stated that “the benefit headline is a statement of the key customer benefit” (Bovee et al 571). One of my headlines might be, “How much time do you waste in morning preparing breakfast or a shake?” and I’ll follow it with “Too much.” above an image of the RS3000 with a finished shake below it. I might also have a slogan for my headline. Something like “Wake up like the Terminator” with Arnold Schwarzenegger drinking a shake below the slogan. Most of our slogans will have to do with things related to Arnold Schwarzenegger because he is our spokesperson and people will be able to relate to him because he is very popular. Other slogans could do with movies he is in and fitness things he is into. The body copy in the ad will have all the beneficial information on the shakes, along with a little background information on the design of the product. It will also have convincing words as to why everybody should buy this product. So yeah, you should buy the ROBOSHAKE 3000. “Let this Robot turn you into a terminator.”
Work Cited
Bovee et al. "Making the Pitch in Print Advertising." Waiting and Reading Across the Curriculum. Eds. Laurence Behrens and Leonard Rosen. Boston; Pearson, 2013. 570-574. Print.
Bovee et al. "Making the Pitch in Print Advertising." Waiting and Reading Across the Curriculum. Eds. Laurence Behrens and Leonard Rosen. Boston; Pearson, 2013. 570-574. Print.